MARKET INTELLIGENCE 市场情报 PEARL REPORT | 44 | 2025-2026 The pearl’s unique attributes, combined with its sustainability credentials, appeal to younger buyers who seek products offering multifunctionality, compelling narratives and social relevance. 珍珠的独特性与可持续素质， 吸引了追求多样化风格、故事力量和社会意义的年轻买家。 “They are also seen in edgy, contemporary pieces especially on the red carpet and in men’s jewellery. Think Lewis Hamilton, Pharrell Williams or A$AP Rocky,” shared Ruby. “Over the past five years, we have made pearls relevant to the younger age groups.” The sustainability aspect of pearls also sets it apart from other gems, which are cut and polished whereas pearls come out of shells exactly as they are, she added. One of a kind Every pearl is unique, and no two pearls are alike. This individual nature of pearls can be appealing, especially to a generation constantly seeking to stand out. Julien-Loïc Garin, founder and creative director of The Collection by JLG, said pearls also come in a variety of shapes and colours, which add to their versatility. Meticulous and incredibly discerning, Gen Zs and millennials play by their own rules when choosing what to buy and where to spend their money. It is in their psyche: They support products, brands and movements that align with their ideals. The indomitable pearl, having adeptly adjusted to evolving trends, is right up their alley. Pearls possess defining traits – they can be both classic and modern, and they have a rich history ideal for storytelling. They are sustainable too. Speaking at a panel discussion, “For the Love of Pearls: A Millennial and Gen Z Affair,” at Jewellery & Gem ASIA Hong Kong 2025, Ruby Autore, head of Marketing and International Jewellery manager of Autore Group, and founder and creative director of Autore Moda, said pearls have these timeless qualities and more. | Bernardette Sto. Domingo 杜明高 | Why pearls are the NEXT- GEM GENERATION 新一代大热宝石： 珍珠
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