PERSPECTIVE 精辟视野 PEARL REPORT | 44 | 2023-2024 A great deal of pearl traders are expanding their product offerings to include Tahitian pearls, owing to strong sales performance and bright prospects in the trade, revealed the Tahitian Pearl Association Hong Kong (TPAHK). This has led to an increase of over 5 per cent in TPAHK membership in the three-month period from June to August 2023. TPAHK remains committed to sustaining growth in the Tahitian pearl market and promoting the beauty of these gems to the trade and the public through various initiatives. In recent years, TPAHK has sponsored several international jewellery design competitions that encourage designers to feature Tahitian pearls in their creations. Winners get a chance to join a study tour to French Polynesia – the birthplace of Tahitian pearls. Additionally, TPAHK regularly disseminated market insights and exports statistics to keep industry stakeholders abreast of latest developments in the sector. With the return of physical events post-pandemic, TPAHK has actively participated in major trade shows across mainland China and Hong Kong in 2022 and 2023. At the shows, it organised a series of promotional activities such as displaying award-winning Tahitian pearl jewellery pieces by renowned designers; and holding charity sales of Tahitian pearl products donated or sponsored by members of TPAHK. The association likewise organised DIY Tahitian pearl jewellery workshops aimed at sparking creativity and nurturing greater appreciation for Tahitian pearls among attendees. To entice young talents to join the jewellery industry, TPAHK conducted career-planning seminars for secondary students to provide valuable insights into a career in the jewellery industry as well as an introduction to Tahitian pearls. “With unwavering dedication to promoting Tahitian pearls and ensuring sustainable market growth, we will continue to ignite interest in Tahitian pearls by sponsoring activities and implementing effective marketing campaigns,” TPAHK noted. 据香港大溪地黑珍珠协会(TPAHK)透露，由于大溪地 珍珠销售表现强劲，商贸前景一片光明，许多珍珠贸 易商也开拓了大溪地珍珠业务，带动TPAHK的会员数目在 2023年6月至8月三个月内，录得超过5%的增幅。 TPAHK向来致力维持大溪地珍珠市场的增长，并透过多 项活动，向业界及公众推广大溪地珍珠的美丽。 近年，协会赞助了多个国际珠宝设计比赛，鼓励设计 师在作品中采用大溪地珍珠。获奖者有机会参加法属波利 尼西亚的考察团，体验大溪地珍珠发源地的秀丽风光。此 外，TPAHK定期发布市场信息和出口统计数据，让持份者更 了解该行业的最新发展。 随着实体活动在疫情后陆续复办，TPAHK在2022年至 2023年间也积极参与在中国内地及香港地区举办的大型贸 易展览会。在展会上，TPAHK举办了一系列推广活动，如展 示知名设计师的获奖大溪地珍珠首饰作品，以及举行由该 会会员捐赠或赞助的大溪地珍珠产品慈善义卖活动。 协会还筹办了大溪地珍珠首饰DIY工作坊，旨在激发参 与者的的创意，以及培养他们更懂得欣赏大溪地珍珠。 为了吸引年轻人才加入珠宝业，TPAHK为中学生举办了 职业生涯规划讲座，分享有关珠宝从业员的宝贵心得，讲者 也向与会者介绍大溪地珍珠。 TPAHK表示：“我们致力推广大溪地珍珠，并确保市场可 持续增长，坚守使命不移。我们将继续通过赞助各种活动和 开展有效的推广计划，提升大众对大溪地珍珠的兴趣。” Winner of Tahitian Pearl Award at JMA International Jewelry Design Competition 2022 2022年JMA国际珠宝设计大赛 “大溪地珍珠特别大奖”得奖作品 TPAHK Capitalising on Tahitian pearls’ rising popularity, especially in Greater China, the Tahitian Pearl Association Hong Kong (TPAHK) is strengthening efforts to raise awareness of these lustrous pearls through integrated initiatives. 大溪地珍珠风靡大中华地区，香港大溪地 黑珍珠协会（TPAHK）通过一系列多元化的推广活动，加强提高人们对这些璀璨珍珠的认识。 TPAHK为推广大溪地 珍珠全力以赴 boosts promotion of Tahitian pearls
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