PEARL REPORT | 11 | 2023-2024 COVER STORY 封面故事 Branellec remarked, “Buyers from China are driving growth and fuelling strong demand in the pearl sector due to their increasing awareness of Philippine South Sea pearls as sustainable gems that offer long-term quality.” Chinese consumers have likewise become more sophisticated and educated in their choice of pearls and pearl jewellery. The company official added, “Their preferences are flourishing and maturing – it is wonderful to see them gain understanding on the different value factors and appreciate the one-of-a-kind nature of the South Sea pearl.” Jewelmer also recently launched its e-commerce business in Japan, an established market for pearls, as the company increasingly builds momentum for golden South Sea pearls in the country. Advocacy-driven Jewelmer continues to be an industry leader in innovation, environmental preservation and sustainability. Through the Save Palawan Seas Foundation (SPSF), a nonprofit organisation established by Jewelmer in 2006, the company is able to support efforts towards the long-term conservation and protection of marine resources while providing income to local communities and municipalities through various livelihood projects. Education is likewise central to the foundation’s mission. Most recently, SPSF started offering environmental education for children and fishermen through marine and fisheries presentations, which in turn, are opportunities that can provide members of the community with a better quality of life and other sources of income. Other programmes of the foundation include coral planting, organic vegetable planning, community seminars to raise awareness of endangered species around Palawan, and coastal clean-ups to restore the beauty of the island’s white-sand beaches. “Through nurturing the communities that depend on marine resources, Jewelmer continues to offer sustainable livelihoods while staying true to its environmental advocacies,” noted Branellec. Milestones The year 2024 marks Jewelmer’s 45th anniversary, shared Branellec. This significant milestone symbolises the company’s manifold achievements in pearl farming and production, jewellery design, business expansion and sustainability initiatives – all towards the goal of preserving the golden pearl’s legacy. Jewelmer is aiming to make the celebrations as lustrous as the legendary golden South Sea pearl with fresh and innovative product offerings and services. “Alongside other retail concepts that are in the development process, we are also excited to introduce an exclusive new experience designed to cater to our most discerning customers,” revealed Branellec.
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