MARKET INTELLIGENCE PEARL REPORT | 44 | 2022-2023 Atlas Pearls的世界级运营表現，证明了珍珠历久不衰的 美丽和魅力，以及該公司旗下1,000名员工的辛勤付出 和奉献。该公司以白色和银色南洋珠而闻名于世，到了2021 至2022财年下半年更呈现强劲复苏，令珍珠总产量从疫情前 约50万颗，增加至64万颗以上。中国内地和香港地区、日本、 澳大利亚和欧洲等主要市场的强劲需求继续推动销售。Atlas Pearls首席执行官Michael Ricci把該公司稳健的业务增长，归 因于高品质南洋珍珠的需求正持續增加，市場對於这些奢华 和可持续的宝石正愈來愈受到注目。“一些国家仍然执行严 格的检疫要求，因此我们必须创新和加强我们的商业模式， 以继续进入我们的主要市场，”Ricci指出。 Ricci透露，Atlas不断发展其全渠道销售战略，以最适合他 们的方式吸引和服务越来越多的客户。该公司正积极增加推 进多渠道销售活动以应对疫情。对优质白色和银色南洋珍珠 的需求依然强劲，其中芥子珠正開始變得更受歡迎。满足强 劲的需求将是一项挑战，但Atlas正努力將其運營能力維持在 疫情前的水平，甚至獲得增長。”我们有信心通过多元化的推 廣活动，保持优质珍珠的穩定供应。”Ricci表示。Atlas Pearls 在偏远海域拥有并管理七个珍珠养殖场。可持续发展是其宗 旨之一，致力支援和改善其经营地区的生活和环境水平也是 重要的任务。“針對產品的生产方式和条件，現今的消費者 都要求增加透明度和相關信息，我們是積極配合。”Ricci透 露。“年轻一代正在推动对符合他们道德准则的产品的需求。” Atlas Pearls: Thriving amid adversity 在逆境中茁壮发展 Demand for resplendent South Sea pearls is flourishing amid market uncertainties, according to major industry expert, Atlas Pearls. 据行业专 家Atlas Pearls称，在不稳定的市场环境下，南洋珠的需求不跌反升。 Atlas Pearls’ world-class operations are testament to the enduring beauty and desirability of pearls, and the hard work and dedication of its 1,000 employees. By the second half of the financial year 20212022, the company, known globally for its expansive white and silver South Sea pearls, witnessed its business fully recuperating, with total pearl production reaching more than 640,000 from around 500,000 pre-pandemic. Strong demand from major markets, including China, Hong Kong, Japan, Australia and Europe, continued to drive sales. Michael Ricci, CEO of Atlas Pearls, attributed solid business growth to increasing demand for high-quality South Sea pearls as the market becomes more aware of these luxurious and sustainable gems. “Several countries still enforce strict quarantine requirements, so we had to innovate and enhance our business model to continue to reach our key markets,” noted Ricci. He said that Atlas Pearls continuously develops its omnichannel sales strategy to attract and serve a growing number of customers in a manner that best suits them. The company is increasingly doing multichannel sales events in response to the pandemic. At Atlas Pearls’ latest hybrid auctions, the company observed intense competition between online bidders and those at physical events. Demand for premium white and silver South Sea pearls remains strong while keshi pearls are becoming popular. Meeting robust market demand is going to be a challenge, but Atlas Pearls has managed to maintain, and even grow, its operating capacity from pre-pandemic levels. Ricci remarked, “We are confident about maintaining regular supply of good-quality pearls through multiple customer events.” Atlas Pearls owns and manages seven pearl farms across the most remote marine locations. The company values sustainability, centred on supporting and enhancing communities and environments in the areas where Atlas Pearls operates. “Today’s consumers demand increased transparency and information about how and by which conditions goods are produced. So do we,” revealed Ricci. “Younger generations are driving demand for products aligned with their moral code.” Atlas Pearls’ farm Atlas Pearls的珍珠养殖场
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