PEARL REPORT | 36 | 2022-2023 PERSPECTIVE For years, Fukui Shell Nucleus Factory has been presenting a unique narrative of the pearl by placing it at the centre of an “ecotourism experience.” Visitors at its pearl farm can witness firsthand how pearls are cultivated through pearl workshops at sea. To cap the session, participants can make their own pearl jewellery. David Wong, project director at Fukui, said this oneof-a-kind activity attracts diversified audiences, including couples, friends and families. What started out as a pandemic pastime has since become a tool to help revive Hong Kong’s aquacultural industry and educate new generations, revealed Wong. Consumers are also inching closer to the source – the pearl cultivators – more than ever, thanks to digitalisation. Pearlers meanwhile are using this opportunity to promote sustainability. “Covid-19 has triggered a global reflection on the pearl industry’s value chain. From a sales perspective, a company’s resiliency hinges on its digital capabilities to sustain the business,” noted Wong. “Consumers are also more interested in sustainability. They make informed buying decisions, knowing they are helping to protect nature by purchasing sustainable pearls.” A deeper understanding of pearls can also bolster demand. Modern buyers, young people especially, have a newfound appreciation for pearls and ethical practices, helped in part by Fukui’s pearl ecotourism initiative that promotes Hong Kong’s pearl heritage. Fukui also started developing pearl by-products such as pearl meat and pearl powder, which have so far gained a steady following in the market. Wong likewise wrote a book on pearls for schools. “This amazed and inspired our customers, transforming their perception of pearls and boosting our brand image, too,” shared Wong. “We will continue to collaborate with cross-industry experts like NGOs and schools to foster pearl knowledge and sustainability.” 多年以来，福井制核所的“生态旅游体验”以珍珠为 主角，编写独一无二的珍珠故事。访客可通过其珍 珠养殖场的海上工作坊，亲身参观珍珠的培育方式，更可 以制作属于自己的珍珠首饰。 项目总监王俊杰表示，这个别出心裁的活动最初因疫 情而推出，深受不同层面的人士欢迎，包括情侣、朋友和 一家大小。非政府组织和政府均意识到其潜力，因此原本 的消闲活动已逐渐转化升华，有效重振香港地区的水产 养殖业和教育下一代。 数字化进程有助追本溯源，让消费者对珍珠养殖者加 深认识。与此同时，珍珠供应商亦把握这个机会，大力推 广可持续发展。王俊杰指出：“疫情在全球各地引起对珍 珠产业价值链的反思。从销售的角度来看，一家公司的韧 性取决于其数字技术对维持业务的能力。此外，消费者也 更关心可持续发展议题，并了解到购买可持续珍珠有助 保护大自然，因而作出明智的消费决定。” 大众对珍珠加深了解，也有利提升需求。福井制核所 的珍珠生态旅游计划，旨在推广香港的珍珠业传统，而且 某程度上对现今的消费者，特别是年轻人，在珍珠和道德 实践方面开拓崭新见解 。 福井亦着手开发贝肉和珍珠粉等珍珠副产品，在市场 上渐受欢迎。王俊杰更以学生为读者群，撰写了一本以珍 珠为题材的书。他分享道：“该书让我们的客户感到惊喜 和得到启发 ，改变了他们对珍珠的看法，并提升了我们 的品牌形象 。我们将继续与非政府组织和学校进行跨行 业合作，推广珍珠知识和可持续性发展。” Cultured pearls from Fukui Shell Nucleus Factory 福井制核所的养殖珍珠 Making strides in pearl Hong Kong-based Fukui Shell Nucleus Factory is on a mission to promote the pearl as a symbol of versatility and sustainable development. 福井制核所以香港地区为基地，致力推广珍珠作为多样化和可持续发展的象征。 sustainability and innovation 重视可持续与创新的杰出珍珠企业
RkJQdWJsaXNoZXIy NjAxOTU=