PEARL REPORT | 11 | 2022-2023 封面故事 seminars to raise awareness of endangered species around the island, and coastal clean-ups to restore the beauty of the natural white sands of Palawan. “These programmes leave positive and lasting impacts on the land, the sea and the community,” said Branellec. Jewelmer is also proud of another undertaking this year: It designed the La Mer en Majesté crown – an exceptional piece featuring an assortment of golden South Sea Pearls – for the Miss Universe Philippines pageant. A renowned local event that empowers and celebrates Filipino women, it is synonymous with Filipino pride and heritage. Jewelmer designing the crown also coincides with the 75th year of diplomatic relations between France and the Philippines. The crown, made by Filipino craftsmen who were trained in the traditional jewellery techniques of the École du Louvre, showcases the country’s national gem and pays tribute to every Filipino who helped produce it, including pearl farmers. Pearl future According to Branellec, China’s growing interest in South Sea pearls is expected to further strengthen. Chinese consumers’ preference and desire for golden South Sea pearls and their appreciation of the gems motivate Jewelmer to secure a larger share of this booming market. Apart from its Jewelmer boutiques and authorised retailers worldwide, including Japan and Europe, the company is aiming to expand its reach in Southeast Asia. The pearl specialist is also at the forefront of another transformative development in the trade: Rising interest in pearls among a younger generation of buyers. According to Branellec, younger individuals are seeing the unique value proposition of Jewelmer’s pearls as wearable and incredibly versatile gems. Pearls are also appealing more to style-conscious men and have grown to become distinctive menswear accessories and bold fashion statements. “To see that younger buyers are leaning towards more environmentally friendly practices is gratifying and uplifting,” said Branellec. “Furthermore, Jewelmer’s exceptional pieces are selling exponentially well. These rare and one-of-a-kind creations continue to be sought after by passionate collectors who have been longstanding supporters of the brand.” ‘Les Classiques’ earrings and pendant; ‘Signature’ pendant; ‘Caravelles’ bracelets, ‘Mon Secret’ bracelet and ‘Hope Scarf’ ‘Les Classiques’耳环和吊坠‘; Signature’吊坠‘; Caravelles’ 手镯‘; Mon Secret’手镯和‘希望围巾’
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