SPOTLIGHT JNA LAB-GROWN DIAMOND SPECIAL 2023 | 16 All photos from Bhanderi Lab Grown Diamonds 所有照片由Bhanderi Lab Grown Diamonds提供 Encouraged by buyers progressively gravitating towards lab-grown diamonds, Bhanderi is setting its sights on dazzling expansion opportunities in the trade. 在买家对实验室培育钻石的喜好持续增长的趋势下， Bhanderi将迎来闪烁的扩张机遇。 Bhanderi’s business grows from strength to strength 多年来，因应消费者对实验室培育钻石(LGD)加深 了解及对负责任生产的商品愈发感兴趣，LGD 的需求呈现指数级的增长。印度的Bhanderi Lab Grown Diamonds便是推动这些发展趋势的行业先驱之一。 Bhanderi主席Ghanshyam Bhanderi透露，快速增长的 LGD需求为市场带来了蓬勃的发展商机。他援引行业报告 称，LGD市场预计将在2021至2028年间增长6.4%，到2028 年将达到95亿美元。有见及此，该公司计划在未来三到五年 内，把月产能大幅提高至每月“数千甚至数万克拉”。 据Ghanshyam说，这将让Bhanderi不仅可以满足珠宝行 业的LGD需求，还可以应付工业和科学应用的需求。 零售业务通过产品品牌化也有增长的潜力。Ghanshyam 表示：“在业务战略上，我们可能会推出新的LGD珠宝品牌， 扩大产品线并吸引更广泛客户。我们也可能会打造符合品 牌身份的LGD珠宝系列，以迎合目标受众的喜好。” 话虽如此，品牌建设需要周密的规划、研究和实践，还 有在推出LGD珠宝品牌后的综合营销和分销战略，他继续 说道。 浓厚的兴趣 Ghanshyam指出，目前圆形明亮式、公主方形和祖母绿 式切割的LGD最为抢手。买家也对较大的LGD感兴趣，其中1 克拉到3克拉最受欢迎。 “这是因为人们通常把较大颗的钻石与奢华和地位联 想在一起，它们经常用于订婚戒指和其他高端珠宝首饰，” 他解释道。“就质量而言，客户一般会选择净度和颜色出众 的LGD。” Demand for lab-grown diamonds (LGDs) has risen exponentially over the years, thanks to stronger consumer awareness and mounting interest in responsibly produced goods. At the centre of these developments are pioneers in the LGD trade such as India’s Bhanderi Lab Grown Diamonds. Company chairman Ghanshyam Bhanderi revealed that this rapid growth in LGD demand has brought about glowing business opportunities. Citing industry reports, Ghanshyam said the LGD market is expected to grow by 6.4 per cent between 2021 and 2028 to US$9.5 billion by 2028. In response, the company is planning to significantly ramp up its monthly production capacity within the next three to five years “in the range of thousands or even tens of thousands of carats” per month. According to Ghanshyam, this would allow Bhanderi to cater to the LGD needs of not only the jewellery sector but also in industrial and scientific applications. There is also potential for growth in the retail business through product branding. Ghanshyam remarked, “Introducing a new LGD jewellery brand could be a strategic move for us to expand our product line and appeal to a wider range of customers. We might also work on creating a range of LGD jewellery collections that align with the brand's identity and cater to the preferences of our target audience.” Brand building, however, requires careful planning, research and execution, as well as a comprehensive marketing and distribution strategy following the launch of an LGD jewellery brand, continued the company official. Solid interest LGDs in round brilliant, princess and emerald cuts are currently the most sought-after in the trade, according to Ghanshyam. Buyers also look for larger stones, with 1-carat to 3-carat stones being the most popular. “This is because larger diamonds are often associated with luxury and status, and they are regularly used in engagement rings and other high-end jewellery pieces,” he explained. “In terms of quality, customers generally look for higher-quality stones with excellent clarity and colour.” 业务持续壮大
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