SPOTLIGHT JNA LAB-GROWN DIAMOND SPECIAL 2023 | 14 All lab-grown diamond jewellery pieces by Diamsparkz 所有实验室培育钻石首饰为Diamsparkz出品 The New York-based jeweller aims to raise the profile of sustainable, reasonably priced lab-grown diamonds as the modern consumer’s jewellery of choice. 这家总部设于纽约的珠宝 商致力推广具可持续性、价格合理的实验室培育钻石(LGD)首饰，使其成为现代消费者心仪的选择。 随着买家愈发追求具可持续性和更实惠的产品， LGD在国际首饰行业有着亮丽的前景。根据 Diamsparkz公司创始人Raj Vaidya表示，其品牌 正以这些工作為核心。 近年来，LGD首饰在市场上逐渐占有一席之地，有越来 越多的买家选择以其作为送礼之选。Vaidya解释说：“人们对 LGD首饰的兴趣日益增加。LGD跟天然钻石一样美丽，但价 格更实惠。” 消费者逐渐意识到开采钻石对环境的影响，并选择以 LGD作为一种合乎道德、可持续的替代品，这亦是LGD首饰 需求飙升的原因。Vaidya补充说，由于LGD比天然钻石价格 相宜，有更多消费者具购买LGD首饰的能力。 拓展市场 Diamsparkz正在抓紧市场对LGD首饰有增无减的热 情。Vaidya表示，公司正在推出新的LGD首饰系列，扩展其现 有产品之余，并满足顾客不断变化的需求。Diamsparkz还将 提供更多元化的价格。 “纵然我们的LGD祼钻系列表现出色，但我们明白 到专注于首饰领域，让消费者更能负担得起产品的重要 性，”Vaidya透露。“我们的目标是让更多消费者能够购买得 起LGD首饰，我们可以通过扩大我们的首饰系列，并使它们 的价格更相宜来实现这个目标。” 为市场提供多元化的LGD首饰选择不仅是Diamsparkz 的增长战略，还有助于打造更具可持续性和合乎道德标准 的钻石行业。 “我们的愿景是扩展我们的业务，且为全球更多客户提 供服务，”Vaidya分享道。“在未来五年，我们计划在世界各地 开设新的办事处，让我们能够接触到更广泛的受众，为我们 的客户提供更优质的服务。” 他透露，Diamsparkz还将推出包含不同形状、尺寸和颜 色的LGD祼钻新系列，以满足市场各式各样的需求。 Lab-grown diamonds (LGDs) have a sparkling future in the international jewellery sector as buyers increasingly seek sustainable and more affordable options. And Diamsparkz is at the centre of these efforts, according to company founder Raj Vaidya. Over the years, LGD jewellery started to gain ground as a preferred gift for special occasions, supported by the market’s growing fascination for LGDs. Vaidya explained, “There is rising interest in LGD jewellery. LGDs are just as beautiful as natural diamonds but more affordable.” Soaring demand can also be attributed to consumers becoming more conscious of the environmental impact of mining and choosing LGDs as an ethical, sustainable alternative. Since they are more affordable than their natural counterparts, LGDs are likewise more accessible to more consumers, he added. Market expansion Diamsparkz is capitalising on the market’s growing penchant for LGD jewellery. Vaidya said the company is unveiling new LGD jewellery collections to expand its current offerings and cater to customers’ ever-evolving needs. Diamsparkz will also offer broader price points. “While our loose diamond collections are doing great, we recognise the need to focus on the jewellery segment and make it more affordable for consumers,” revealed Vaidya. “Our goal is to make LGD jewellery accessible to a wider audience and we can achieve this goal by expanding our jewellery collections and making them more affordable.” Providing the market with an extensive range of LGD jewellery choices is not only a growth strategy for Diamsparkz but will also contribute to a more sustainable and ethical diamond industry. “Our vision is to expand our presence and serve more customers across the globe,” shared Vaidya. “Over the next five years, we plan to open new offices around the world, which will allow us to reach a wider audience and better serve our customers.” Diamsparkz is also introducing new collections of loose fancy-shaped LGDs in different sizes and colours to meet the market’s diverse needs, he disclosed. Diamsparkz eyes wider reach for LGD jewellery 锐意扩大实验室培育钻石珠宝市场
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