市场聚焦 JNA LAB-GROWN DIAMOND SPECIAL 2022 | 9 LGDs for Gen Zs 为Z世代而设的实验室培育钻石 This session assists LGD players in marketing lab-grown diamonds to Gen Z shoppers – a major consumer force in today’s market – by examining their consumption habits, retail expectations and preferences. It examines the appeal of lab-grown diamonds among younger consumers, shares values-based marketing strategies that resonate with next-gen customers, and identifies retail opportunities to sell lab-grown diamonds to Gen Z shoppers. 本环节将帮助零售商了解现今重要的Z世代 (1995-2009年出生的年轻人) 的消费习惯、期望和喜好。深入探讨实验室培 育钻石在年轻消费者中的吸引力，分享能与新一代客户产生共鸣的价值观，从而制定相关的营销策略，并透视向 Z 世代 消费者推销实验室培育钻石的商机。 Speakers 演讲嘉宾 Profits in the LGD space 实验室培育钻石的业务利润 This session highlights LGD jewellery’s strengths and margins, presents viable marketing strategies and shares retail best practices to enlighten the trade on how to turn this category into a profitable segment of their business. It discusses the market positioning of lab-grown diamonds for fine and fashion jewellery and examines margins and pricing in the LGD jewellery product segment. 本环节将探讨实验室培育钻石业务的优势，讲解各种可行的营销方案，并分享最佳零售实践经验，从而协助零售商把实 验室培育钻石发展成为有利可图的生意。嘉宾还会探讨实验室培育钻石于高级/时尚首饰的市场定位，零售商售卖实验 室培育钻石的成功例子，并分析实验室培育钻石于珠宝首饰市场的价格定位及利润。 Speakers 演讲嘉宾 Sponsor 赞助商 X Diamond invites modern women to explore infinite possibilities with intelligent and visionary designs. The Singaporebased lab-grown diamond jewellery brand integrates Eastern and Western cultural aesthetics. Its fashion-forward jewellery collections produced using cutting-edge processes cater to modern women who enjoy the finest things in life. X Diamond is bringing its unique, daring perspective on design and innovation to the international market, making its intricate yet affordable jewellery available to consumers around the world. X Diamond 鼓励现代女性以巧妙而富前瞻性的设计，探索无限的可能性。这个新加坡培育钻饰品牌结合东西美学元素， 系列流露时尚风采，并采用先进技术制造而成，迎合现代女性的奢华品味。现在，X Diamond 将独特果敢的设计与创新 宗旨带进国际市场，为世界各地的消费者呈献价格适中的精致钻饰。 Aven Li 李亚威女士 President 总裁 X Diamond Emily Yey 叶羿女士 Partner and Director of Merchandise, Lusant 露璨合伙人、商品负责人 Zulu Ghevriya CEO & Co-Founder 首席执行官和联合创始人 Smiling Rocks Nelson Liu 刘迩苏先生 VP & COO, Venti Jewelry 珠宝副总经理，首席运营官 Ren Liu 刘韧先生 Co-Founder, Light Mark 小白光联合创始人 Yiliu Pu 浦奕柳女士 Founder 创始人 ANOTA Vivian Chen 陈晓燕女士 Partner, Yuyuan Inc and Executive President & Chief Product Officer, Yuyuan Jewelry & Fashion Group 豫园股份合伙人，豫园珠宝时尚集团执行总裁、首席产品官 Leon Guo 郭升先生 Founder, Caraxy Grown Diamonds 凯丽希CARAXY董事长 Kidd Gao 高云鹏先生 Vice President of Sales – Asia Pacific, Signity 升丽婷亚洲区销售副总裁
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