SPOTLIGHT JNA LAB-GROWN DIAMOND SPECIAL 2022 | 32 Substantial price differentials are another potent draw. In his October 2021 release, Zimnisky said a consumer could buy a better-than-average-quality 2.15carat lab-grown diamond solitaire for the equivalent of a 1-carat mined diamond. “In general, the price differential between generic lab-created and natural diamonds has steadily widened in recent years – in some cases, expanding from a 10 to 15 per cent differential just a few years ago to as much as 75 per cent or more at present, with the differential being the ‘discount’ of a lab-diamond relative to a natural diamond of similar size and quality,” he said. Cost savings was always the leading or secondhighest purchasing driver for lab-grown diamonds in The MVEye research studies, Chatelain attested. “Consumers are asking for LGDs because they either want to save money – from 30 per cent and up – or get a bigger diamond for the same amount they would have spent on a mined diamond. They are also being influenced by increasing awareness of environmental issues, sustainability and country of origin. Those issues are impacting consumer perceptions that LGDs are more environmentally friendly and socially responsible,” Chatelain explained. Diamond certification also helps enhance LGD credibility in the market, she added. Trade action The exponential growth in demand for lab-grown diamonds has spurred brisk activity in the sector. Industry players are banding together to help expand the market, growers are outdoing themselves in developing state-of-the-art techniques to produce superior goods, and jewellery brands are rolling out fresh collections and exploring new niches. The International Grown Diamond Association (IGDA), founded in 2016, has assembled a dynamic team of industry leaders to help chart its strategic and tactical priorities. Stakeholders voluntarily serving in IGDA’s International Leadership Committee include Lusix Vice President of Business Development Daniel Kahn, Lumex CEO Vishal Mehta and Joy Colori Founder Irene Hsieh. Richard Garard, IGDA founder and president, said the non-profit association aimed to be a diverse and international organisation and a voice of authority for the lab-grown diamond industry. IGDA’s priorities are to grow global consumer membership particularly among jewellery retailers, offer retailer training programmes to help them increase labgrown diamond sales and provide consumer marketing support for retailers that want to educate the public about the category. Leadership committee member Charlotte Daehn, director of communication for Parisian lab-grown diamond jewellery brand Courbet, said, “The lab-grown diamond is the gemstone of the next generation and deserves to be presented with transparency, honesty The lab-grown diamond is the gemstone of the next generation and deserves to be presented with transparency, honesty and objectivity. – Charlotte Daehn, director of communication, Courbet Zulu Ghevriya, CEO, Smiling Rocks首席执行官 Bezel collection by Lightbox Lightbox的Bezel系列
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