SHOWCASE GEMSWORLD | 24 | 2023 Viva Magenta, designated Colour of the Year for 2023 by Pantone Color Institute, lifts the spirit with a lively optimism that encourages self-expression and a renewed verve for life. Rooted in nature, the carmine red hue vibrates with vim and vigour, symbolising strength and confidence. “Brave and fearless, Viva Magenta is a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” said Pantone. The animated red is powerful, empowering and audacious, welcoming all with the same verve for life and rebellious spirit. Pantone’s executive director Leatrice Eiseman explained, “In this age of technology, we look to draw inspiration from nature and what is real. Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanises our spirit, helping us to build our inner strength.” Rubies, pink tourmalines, rubellites, rhodolite garnets and spinels embody Viva Magenta’s nuanced appeal and enthralling dynamism in splendid singles, pairs and layouts as well as resplendent jewellery pieces. Alyssa necklace in 18-karat gold with 103 rubies weighing a total of 38.27 carats by Duang Kaew Jewelry Manufacturer Co Ltd Duang Kaew Jewelry Manufacturer Co Ltd的18K金Alyssa项链， 镶嵌103颗红宝石，总重38.27克拉 Rubellite and Paraiba tourmaline earrings by Tayma Fine Jewellery Tayma Fine Jewellery的金红石及 帕拉依巴碧玺耳环 Ruby ring and earrings by Gold Field Co Mfg Ltd 金丰行制造有限公司的红宝石耳环及戒指 Pendant in platinum and 18-karat gold with a rubellite of over 69 carats and more than 44 carats of diamonds by Tiffany & Co 蒂芙尼铂金及18K黄金吊坠，镶嵌 一颗超过69克拉的金红石及多颗 总重超过44克拉的钻石
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