珠宝业设备及用品供应商名录 2025 | 11 市场情报 graphic showcases a layout of blue aquamarines against a stylised pink-flamingo lady. Rare tourmalines lord over yet another image, while a suite of purple and pink gemstones – amethysts, danburites, kunzites and morganites – adorn a futuristic model in another digital illustration. “The key to successfully transferring the value of gemstones to AI design is to balance the aesthetic and symbolic qualities of gems with the specific goals of the design project,” the company noted. “AI can help to develop ideas and execute designs that capture the essence of gems while meeting the functional and aesthetic requirements.” Imaginative designs Proponents are present too in the fine jewellery space. One firm believer in the power of AI is Payal Shah, owner and designer of jewellery brand L’Dezen, who has been at the forefront of web3 innovations. Her journey into the world of AI began with a curiosity about how emerging technologies could revolutionise traditional industries. She was among the first in the jewellery trade to embrace non-fungible tokens or NFTs and has since been actively exploring how AI can enhance creativity and efficiency in the finished jewellery sector. “The potential of AI to transform various aspects of the jewellery business, from design to customer engagement, drew me towards its possibilities,” Shah explained. “I believe that mastering these technological skills provides a competitive edge, especially when competing with major brands that have extensive marketing budgets.” She uses AI-powered design software to generate new concepts and experiment with patterns and forms that may not be immediately intuitive. Text-to-image generators also help create mood boards to inspire design ideas. Actress Sienna Miller once requested Psylish, Shah’s contemporary jewellery brand, to create a necklace of her daughter’s signature. Using the Algoneeiring AI app, Shah turned the handwritten signature into a pendant design, which Miller confirmed immediately and wore to the Wimbledon Finals that year. In another instance, Shah resorted to the Replicate textto-image generative AI app to imagine L’Dezen’s Fifi earrings in different materials. AI-powered art generator Midjourney, meanwhile, stimulates her imagination, allowing her to visualise the mood of an upcoming campaign. “Current AI applications in jewellery design are quite advanced. They can produce wearable and realistic jewellery Gem possibilities In the coloured gemstone field, Gübelin Gem Lab has made significant strides with its AI-driven Gemtelligence platform. Since its February 2023 launch, the deep-learning system has helped gemmologists evaluate analytical data from rubies, blue sapphires and emeralds submitted to the lab. “By significantly reducing the human factor in the interpretation of the analytical data, Gemtelligence improves the consistency of our results. And by retrieving more information from a given set of analytical data, it also increases accuracy, namely the percentage of stones for which an origin can be confidently determined,” explained Daniel Nyfeler, managing director of Gübelin Gem Lab. Gemtelligence’s capabilities are now harnessed for a dedicated product, the Gem Passport service that offers country-of-origin determination and a simplified form of treatment detection for rubies, blue sapphires and emeralds. The cost savings and greater efficiencies derived from the Gemtelligence system enable Gübelin Gem Lab to offer the new service for just CHF 200 (around US$224). “The underlying concept and structure of Gemtelligence, and its machine-learning architecture, comparing the performance of the software versus human experts, is scheduled to be published in the prestigious scientific journal Nature,” Nyfeler disclosed. “We went through a long review process and are pleased to have this important piece of research published soon.” Buoyed by the gains from Gemtelligence, Gübelin Gem Lab is exploring further AI applications in coloured gemstone grading. Machine-learning technologies could possibly incorporate new data types, including imagery. Colour assessment though is a stumbling block. Nyfeler said, “We have not come across a convincing technology that is capable of reliably dealing with the complexity of a consistent, quantitative assessment of three-dimensional, transparent and anisotropic materials, which most gemstones are.” Branding exercise For German lapidarist Constantin Wild GmbH & Co KG, AI helped deliver a strong new brand identity that melds the enduring beauty of coloured gemstones and the possibilities of AI in the modern world. The result is Cyber Gem World, a series of AI-generated digital artworks that set spectacular coloured gemstones in striking fantasy worlds. In one of the images, a yellow Sri Lankan sapphire is integrated into the jacket of a futuristic fashionista. Another Designers should ensure that the final products meet artistic, ethical and technical standards. It is important to balance tradition and innovation. AI should be used as a tool to enhance creativity, not as a replacement for the artisanal skills that define the jewellery industry. Amine Messaoudi Co-Founder and General Manager Atelier Mille Or
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