10 | Equipment & Supplies Directory 2025 MARKET INTELLIGENCE | Olivia Quiniquini 程爱莉 | Artificial Intelligence: Prompting efficiencies in the jewellery world 人工智慧：提升珠宝行业效率 Artificial intelligence (AI) is making its presence felt in the gem and jewellery industry, with various applications at the ready to enhance grading, design, sales, marketing and operational efforts. Gemmological laboratories and technology solutions firms were early adopters. Sarine Technologies unveiled its AI-based diamond grading technologies – Sarine Clarity and Sarine Color – in 2017 and has since continually rolled out more AI-driven services. For its part, the Gemological Institute of America (GIA) first explored AI possibilities in 2020 when it partnered with IBM to develop a system for diamond clarity. Today, the GIA AI clarity system is fully deployed across all its laboratories worldwide and performs clarity grading for D-Z diamonds in ranges. While they can grade diamonds of nearly all sizes and shapes, certain areas remain challenging for the machines, noted GIA Senior Vice President and Chief Operating Officer Pritesh Patel. The system thus works alongside highly trained and experienced gemmologists and graders who are involved in the clarity grading process to ensure optimal results, such as on very large stones and high-clarity stones. The institute uses AI as well in its GIA Match iD device to authenticate inscriptions, and Patel said it could eventually be applied in other areas such as coloured stone identification. Treatment detection is, however, one field that will still require skilled interpretation of testing data by expert graders, gemmologists and scientists, he continued. “The integration of AI into our grading process has enhanced the speed and consistency of our processes while maintaining GIA’s stringent grading methodology. This builds on many previous technical innovations and advances in instrumentation to support the work of expert and experienced diamond graders,” said Patel. Artificial intelligence is transforming the gem and jewellery industry. From diamond grading and coloured stone analysis to jewellery design, operations and customer experience, the technology is enhancing productivity and unlocking greater possibilities for the trade. 人工智慧为宝石和珠宝行业带来转变。从钻石分级、彩色宝石分析、珠宝设计、运营到客户体验，这项技术 不仅提高了各个环节的生产力，还为珠宝行业开辟了更广阔的新天地。
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