JWA 2021 Jewellery Industry Best Practices

92 | Jewellery World Awards 2021 Shenzhen Yuehao Jewelry Co Ltd CATEGORY: Likemanybusinesses around theglobe, Shenzhen Yuehao JewelryCo Ltd felt theadverse impact of the COVID-19 pandemic, which dealt a devastating blow to the traditional retail sector. However, the company remained undeterred in its mission of designing, developing, producing and supplying a wide array of jewellery for more than 3,700 retail brands across Mainland China and Hong Kong. To combat the extended lockdowns that put a halt on offline transactions in 2020, Yuehao employed a four-step approach in rolling out relevant innovations. “First, we formulated a reasonable project execution plan and divided it into phased goals to accurately disassemble and quantify them,” says Yuehao CEO Defen Zhou. Second, the team identified internal and external channels that could help them implement the project. Third, they acclimatised themselves with the uncharted waters of the new normal by closely monitoring pandemic-related trends and information. This helped them understand changes in consumer behaviour and adjust to the market’s evolving needs and requirements. Last but not the least, Yuehao strengthened its safety protocols to ensure uninterrupted operations and meet the demands of its clientele while maintaining a safe and transmission-free environment. “On this front, we established a safety committee that regularly cleans and disinfects the workplace, canteens and Industry Innovation of the Year COUNTRY / REGION: CHINA 1 2