JWA 2021 Jewellery Industry Best Practices

partners and customers to ensure that its machine does not fall into the wrong hands. With Link Gold’s innovation, private owners of gold have the option to sell, trade and recycle their precious metal in a safe, secure and transparent manner. When the Smart Gold RecyclingMachine was launched in September 2020 at the Shenzhen International Jewelry Exhibition, it elicited an enthusiastic response from members of the jewellery trade. Soon after, Link Gold offered the machines for sale and for lease to those interested in the gold recycling business. The company has also since delved into gold repurchasing, gold bar sale and exchange, online shopping and more. In addition, Link Gold expanded its footprint by opening a number of outlets inShenzhen,Guangzhou, Beijing,Wuhan and Meizhou. It is currently working with the Shenzhen Luohu District Government to establish a gold repurchase and circulation service platform. REWARDING TALENT More recently, Link Gold partnered with industry heavy weights such as Chow Tai Fook and Caibai Jewelry, to name a few. The company drew the attention of many well-known players in the industry – some of whom have offered to invest for a stake in Link Gold. Representatives of the company were invited to interviews by esteemed industry authorities and media titles such as World Gold Council, China Gold News, and Jewellery & Gold magazine. In the sameway that the industry has acknowledged Link Gold’s outstanding achievements, the company likewise ensured it rewarded its hardworking team. “Our company succeeds because of the people behind it. As such, we have started to implement the employee stock ownership plan for their benefit,” adds Gu. While it has undoubtedly introduced an acceptable standard for personal gold recycling and provided a solid foundation for this up-and-coming industry, Link Gold admits that much work needs to be done in order to truly elevate the trade to the next level. “We intend to pursue technological innovations and make investments in research and development. The gold recycling market is huge and demand for this service is strong. We will persevere to increase our knowledge and skills in intelligent recycling to meet the needs of customers in the best ways possible,” says Gu. 1. Recycled gold 2. Gold bullion 3. Zhiming Gu, CEO of Link Gold 4. Shenzhen Link Gold Technology Co Ltd introduces its Smart Gold Recycling Machine at an international exhibition 5. Inside one of Link Gold’s shops 4 3 5