JWA 2021 Jewellery Industry Best Practices

86 | Jewellery World Awards 2021 Shenzhen Link Gold Technology Co Ltd CATEGORY: While potentially profitable, gold recycling in China has constantly suffered from a lack of cashing channels, irregularities in pricing policies and extraction methods, and other pain points that have unintentionally trapped an estimated stockpile of 30,000 tonnes of gold in a closed loop. This was until Shenzhen Link Gold Technology Co Ltd and its newest innovation changed the game. “To address these challenges, our company has gone through three generations of product research and development to create the Smart Gold Recycling Machine – a fully automated device that could easily accomplish identification, smelting, detection and payment for gold recycling transactions with the help of artificial intelligence,” says Zhiming Gu, CEO of Link Gold. GOLDEN RECEPTION Determined to build the Smart Gold Recycling Machine, the team developed prototypes and conducted numerous experiments that exposed gold of various quantities to different environments. “Intelligent gold recycling is an original technology born from combining several existing technologies that were applied for this specific purpose. We had to start from scratch to develop this product since there weren’t any precedents in the market for us to use as reference,” shares Gu. In addition to extracting and smelting gold, the company equipped the fully automated device with multiple cameras to guarantee that it is 100-percent free from human intervention. Link Gold also devised stringent background check standards on potential Industry Innovation of the Year COUNTRY / REGION: CHINA 1 2