JWA 2021 Jewellery Industry Best Practices

70 | Jewellery World Awards 2021 Narola Diamonds Pvt Ltd CATEGORY: As a respected manufacturer, importer and exporter of natural diamonds, Narola Diamonds Pvt Ltd understands the importance of regularly investing in the latest technologies and innovations. Such a practice provides the company with the ability to not only improve its output, but to adapt quickly in the face of unprecedented changes. “Every year, our company invests in manufacturing machinery and technology,” says Mayur Narola, Marketing and Finance Head of the diamond manufacturer. Recently, the company acquired a diamond colour-checking equipment, as well as a mobile machine that can measure a polished diamond’s carat weight accurately in relation to the rough stone fromwhich it was cut. In 2019, the company was even able to pare down its manufacturing cycle to 25 days. However, one of its most important innovations happened in the digital sphere. “Very few companies in the diamond industry have a strong working online platform like the one we have developed for our customers,” starts off Mayur. With the help of a new website, Narola’s clients from various parts of the world are able to easily access its extensive inventory of diamonds in various shapes, including its well-renowned light brown diamonds. Videos and product specifications, along with availability and pricing, are also updated on the platform to give buyers a clear idea of existing offers without them having to physically visit their offices. The website also helped tide Narola over as COVID-19 swept into India and wreaked havoc around the world. MARKET AWARENESS Being prepared and keeping one’s ears to the ground helped Narola thrive as a manufacturer. Just Manufacturer of the Year COUNTRY / REGION: INDIA 1