JWA 2021 Jewellery Industry Best Practices

52 | Jewellery World Awards 2021 Emerald Jewel Industry India Limited CATEGORIES: To double its market share and build greater resilience in its operations, Emerald Jewel Industry India Limited developed manufacturing innovations that increased productivity, improved customer satisfaction ratings and diversified its product portfolio. “We aspire to constantly challenge the status quo of the jewellery industry and transform it through radical thinking, innovation, design and world- class manufacturing,” shares Srinivasan Krishnamoorthy, Chairman and Managing Director of Emerald. INDUSTRY INNOVATION OF THE YEAR From rising raw material costs to limitations on manual labour, the list of challenges has become more extensive for Emerald over the years. But with the help of more than 7,000 employees and targeted innovations, it has overcome obstacles that stood in its way. “In our company, we believe that innovation is part of day-to-day life, be it in improving design and operations or reducing cycle time and costs,” says Srinivasan. In line with this, the company recently introduced the use of robotics to its manufacturing pipeline. A universal robot with an atomiser nozzle was installed to apply silver paint evenly on wax figures – thus reducing the number of coatings needed from three to one, and accomplishing the task at twice the speed. The company created cross-functional teams to strictly Manufacturer of the Year Industry Innovation of the Year COUNTRY / REGION: INDIA 1 2