JWA 2021 Jewellery Industry Best Practices

jewellery industry. Today, DOJI has a strong presence in Ho Chi Minh, Hai Phong, Da Nang and Can Tho, with a sales network comprising more than 400 agents. The Group employs close to 3,000 people. BOOSTING RESILIENCE As the industry braced for impact in the face of COVID-19, Do invested in new technologies. Among these are the use of augmented and virtual reality tools that gave customers an enjoyable, socially distanced shopping experience; a comprehensive eCatalogue that helped customers purchase gold and jewellery without having to visit the physical stores, and other online sales platforms. It also launched a chain of stores called DOJI Smart, which uses artificial intelligence and robotics into its retail operations. Along with these innovative marketingefforts, Doextended tremendous support to the nation’s pandemic recovery efforts. “We donated millions of dollars to frontline hospitals and provided free face masks to customers all over the country,” says the Jewellery World Awards Honouree. Do proudly reports that DOJI is among the first conglomerates in Vietnam to fully vaccinate its entire labour force. “We assisted employees and their family members who contracted COVID-19. We also focused on staff engagement to heighten their sense of fulfilment from work,” he assures. Ultimately, Do’s sound business judgment and compassionate leadership resulted in tangible gains for DOJI. Revenues were up by 11 percent in 2020, helping the Group breach the US$4.3 billion-mark. with sales up by 30 percent in the first nine months of 2021 compared with the same period in 2020. Customer numbers rose by 30 percent to 350,000 individuals. On top of these, DOJI received a Certificate of Merit from Vietnam’s Ministry of Industry and Trade, and continues to be a National Brand for the 10th consecutive year since 2011. “In times like these, leaders should take a second look at their mindsets and improve their operational methods in order to adapt. For our part, we are embracing opportunities in the new normal – even at its most difficult stages,” concludes Do. 1. Do Minh Duc, CEO and Vice President of DOJI Gold & Gems Group JSC 2. Customers peruse jewellery collections at a DOJI store 3. Do Minh Duc, left, presents DOJI’s donation to Vietnam’s COVID-19 Vaccine Fund 4. DOJI’s stellar team 4 2 3