JWA 2021 Jewellery Industry Best Practices

46 | Jewellery World Awards 2021 From leading a successful merger integration to extending humanitarian support to the underprivileged, DOJI Gold and Gems Group JSC CEO and Vice President Do Minh Duc continues to redefine what it means to be an exceptional business leader. “To succeed, one must have creativity and resilience, an understanding of people’s potential and the ability to listen to the market,” says Do, who is at the helm of one of Vietnam’s largest private enterprises. COMPASSIONATE LEADERSHIP On April 30, 2020, Do further expanded DOJI’s presence in Vietnam’s flourishing jewellery and gemstone trade by leading the acquisition of Diamond World, the third-largest jewellery retail business in the country. To realise the company’ full commercial potential and meet the Group’s revenue synergy goals, Do invested in bolstering Diamond World’s brand image, improving its customer service standards and strengthening its financial position. The company likewise set aside funds for the manpower and operational costs required to run its 34 branches and 100 centres. A firm believer in the workforce’s indelible contribution to progress, Do retained most of the company’s employees. “In our view, the workforce is always the most valuable asset of any enterprise. This is why we absorbed most of Diamond World’s employees, offered them competitive compensation packages and gave them benefits that could help them get through these difficult times,” he adds. With Diamond World in the fold, Do was able to increase DOJI’s total number of centres and stores to nearly 200, further strengthening and diversifying the Group’s retail operations and reaffirming its leadership position in the Do Minh Duc DOJI Gold and Gems Group JSC CATEGORY: Young Entrepreneur of the Year (age 40 and below) COUNTRY / REGION: VIETNAM 1