JWA 2021 Jewellery Industry Best Practices

Jewellery World Awards 2021 | 11 KENT WONG Managing Director Chow Tai Fook Jewellery Group Message This year marks a truly momentous milestone for Chow Tai Fook. We take great pride in being a Headline Partner of this prestigious event of the jewellery industry for ten straight years. During this time, the partnership between Chow Tai Fook and JWA, along with other Partners, has committed to the betterment of the Jewellery industry with unwavering support. Innovation has been key to scale our business and industry to greater heights and is embedded in Chow Tai Fook’s DNA. As one of the pioneers in the jewellery industry, Chow Tai Fook has been taking the lead to meet customers’ demand through the application of technology and innovation. In the past, we pioneered and launched 999.9 gold jewellery and “Fixed Price” policy. Now we are leveraging technology to deliver seamless retail experience through omni-channel enablement. With over 90 years of proud history, Chow Tai Fook is eyeing decades of greater success and advancement in excelling in the industry with superior craftsmanship, unlimited creativity and innovations, with a goal to bring bliss and happiness to the world. We truly appreciate JWA’s contribution to the industry over the years by recognising outstanding enterprises, individuals and best business practices to drive sustainable growth in the jewellery industry. Let’s applaud another year of success and congratulate all the Honourees and Recipients on their outstanding achievements and contributions to the jewellery industry. 1, 3. Chow Tai Fook’s experience shop in Mainland China with a design theme inspired by treasure vault 2. Guardian of Life Collection 3