JNA Awards 2020 - Jewellery Industry Best Practices

JNA AWARDS • 2020 93 development investments by 13.2 percent, resulting in 444 independent intellectual property rights (IPR) as of April 2020, which is 20 percent higher than the previous year’s. Its IPR portfolio also led to the development of up to 7,500 new products. With these enhancements in place, Xingguangda is able to meet the specific demands of customers from every generation. “At present, the market is facing problems brought about by product homogeneity and low added value. Therefore, it is particularly important to make use of our own industry chain and channel these advantages to exceed customer expectations,” says Lin. Outstanding Enterprise of the Year Xingguangda also implemented a number of significant breakthroughs in other aspects of its business structure. Internally, it adopted the use of a JIS jewellery production management platform, which effectively integrates its ERP, customer relationship, content and human resource management systems under one umbrella. The company also launched “Xing Bo Ke,” a short-video, self- media digital platform that allows the brand to reach younger consumers who have more specific requirements on their jewellery. This innovation provides on-the-ground personnel with instant, accurate and informative data on the collections they are selling. “With the gradual recovery of domestic consumption from COVID-19, online consumption has grown increasingly strong. We will continue to explore means of turning this crisis into an opportunity for our online transformation,” promises Lin. Furthermore, the company continues to invest in its human resources by protectingemployees’ welfare and providing adequate benefits. “Our energy comes from our dedicated staff. We know that the growth of a manufacturing brand requires the support of the team, so we always take the perspective of both employees and customers, whenever wemakemanagement decisions,” expounds Lin. In the end, Xingguangda’s income jumped by 42.4 percent, while profits rose by 5.21 percent in 2019. Total production volume reached nearly one million pieces, marking a 100,000-piece increase compared with 2015 figures. Per capita production efficiency grew year-on-year, culminating in a nine percent rise in 2018. To date, the manufacturer has worked with more than 4,500 brands, including top-tier retailers. By combining modern technology with time-tested principles and best practices, Xingguangda cements its place as one of the leading manufacturers in today’s jewellery trade. 1. Shenzhen Xingguangda Jewelry’s manufacturing base 2, 5. ‘Life is Only Illusion’ tanzanite set in 18-karat gold 3. ‘Luminous Textile’ watermelon tourmaline necklace in 18-karat gold 4. Changwei Lin, Chairman of Shenzhen Xingguangda Jewelry Industrial Co Ltd 6. ‘Phoenix Feather’ earrings in 18-karat gold 3 4 5 6