JNA Awards 2020 - Jewellery Industry Best Practices

JNA AWARDS • 2020 81 Jewellery and Watch Brand Endorser” in the AIMan index, which measures celebrities’ commercial value. Under her supervision, Lukfook Jewellery’s “Love is Beauty” TV Commercial has also been named as one of the “Ten Most Popular TV Commercials.” Over the years, she introduced marketing innovations and made the shift from conventional media to digital platforms. Lukfook likewise sponsored events that appealed to a wider set of consumers. It caught the eye of the millennial market by providing the championship rings for the “King Pro League” tournament for six consecutive seasons, and connected with the marathon-loving middle-class segment by supplying the medals for more than 591,600 finishers over the years. In addition, Nancy led the jewellery design team into winning more than 200 awards in local and international jewellery competitions. In spite of being a multi-tasker, she empowers her team to step up and actively contribute to the realisation of their shared business goals. “I delegate and work closely with them. On that same note, I also monitor their progress to ensure we are on the right track,” she says. Agile enterprise Like many entrepreneurs, Nancy has to contend with the significant challenges posed by the pandemic, which caused a dramatic drop in sales due to strictly enforced lockdowns and social distancing measures. To counter these, she pushed for the full utilisation of Lukfook’s digital assets. For one, the company’s frontline staff helped facilitate online sales by conducting more than 500 live streaming sessions and reaching out to customers on social media. Physical stores also introduced a delivery service to encourage clients to shop without leaving their homes or breaking their isolation. In preparation for future disruptions, Nancy led the team in improving their supply chain management and distribution systems. 3D technologies are also deployed to overcome geographical challenges. Furthermore, she makes sure these innovative practices are embraced by the entire workforce, and that they have the tools to support remote working. Moving forward, Nancy promises to push for innovations that will take the company into an even brighter future. “Our reinvention will always be aligned with our core values centred on integrity and honesty, and our management philosophy, which is people- and harmony-focused, and results-oriented,” she says. “To keep up with a fast-changing world, we are embracing an open and creative mindset to meet the challenges of our ‘new normal.’” 1. Nancy Wong, Lukfook Group Executive Director & Deputy CEO 2. Nancy Wong receives the ‘Greater Bay Area (GBA) Outstanding Women Entrepreneur in Family Business’ Award 3. Nancy Wong with Li Yi-feng, Lukfook Jewellery’s global spokesperson, at a celebration marking a new milestone for Lukfook Group: The opening of more than 2,000 points of sale 4. ‘Red Lipstick’ necklace by Lukfook Jewellery 5. Lukfook Jewellery’s ‘Love is Beauty’ TVC is voted one of ‘The Ten Most Popular TV Commercials’ in an event organised by aTV 2 3 4 5