JNA Awards 2012 Jewellery Industry Best Practices

64 JNA AWARDS 2012 T T F High Jewellery Today. Tomorrow. Forever. These very words are etched in TTF High Jewellery’s bold commitment to create the finest collections of couture jewellery. Since its establishment in September 2002, the Shenzhen-based company has been consistently producing jewellery pieces of outstanding design and craftsmanship. Its collections are showcased internationally, graced many fashion shows, are worn by celebrities and have received great acclaim across the industry. In March 2011, TTF became the first Chinese jewellery company – and only the third Asian brand – to showcase in BaselWorld’s Hall 2.1, a premiere pavilion that houses only the crème de la crème of top international jewellery brands. Celebrating its 10th anniversary this month, TTF looks back with much pride and anticipation of bigger and better things to come. Collaborative partnerships “TTF’s jewellery pieces combine the use of the finest precious stones with unique design and craftsmanship to provide customers with the most valuable items possible,” said Frank Wu, founder and president of TTF, adding that most of the company’s designs feature strong Chinese elements in contemporary styles. “Our brand draws on the rich heritage of China, which most customers find quite appealing. It has always been our motto to showcase China’s culture to a global audience.” TTF has mastered many high-level techniques in jewellery making, including K-gold production which gives gold lasting colour and shine. In addition, TTF has more than 10 important patents worldwide, such as the micro-floating stone-setting. The company’s more than 100 skilled artisans and 60 designers ensure TTF’s products are of top quality, adhering to the high standards set by the Chinese brand. Categories: Brand of the Year Industry Innovation of the Year – Manufacturing Country/Region: China