JNA Awards 2012 Jewellery Industry Best Practices

61 JNA AWARDS 2012 The company’s unique business model not only created a buzz in the industry, but also attracted a global client base. “Plukka launched in December 2011 with about 150 pre-registered customers who signed up to receive our newsletter. Since then, our registered client base has grown to over 35,000 subscribers for our thrice weekly newsletter and an average of over 2,000 unique visitors to our site per day,” Hill shared. She emphasised that the company values innovation and is committed to improving customer experience with wide-ranging offerings and fresh ideas. “At Plukka, we always challenge ourselves to question the way business is currently done. We question the validity of current business models and look ahead decades down the road to see the future of retail,” said Hill, adding that for companies like Plukka to contribute in a retail world of customisation, personalisation and disintermediation, close partnership with the manufacturing community is needed. Plukka Value Proposition Plukka is significant from two perspectives, Hill said. “First, we are serving up an unprecedented selling proposition to the consumer where high design and low price intersect. Second, looking at our value proposition from the standpoint of a manufacturer, Plukka enables manufacturers whose margins have been falling over time – either due to increased competition or lower demand in established markets – to recoup margin by bringing them much closer to the consumer.” Building on its current successes, the e-Retailer plans to develop sister sites focused on Australia, New Zealand, Canada, Singapore and China to tap a bigger community of buyers. Hill noted that the company’s nomination in the JNA Awards is a testament to Plukka’s commitment to deliver quality products and continually push the boundaries of innovation. “To receive this nomination after only a year of retailing is a vote of confidence. We have worked hard to create a brand-new way of buying jewellery that is not only exciting for e-commerce, but is also a plug-and-play solution for all manufacturers who have always been denied direct access to the end-consumer. We were thrilled the JNA Awards recognised this great innovation. We have received a lot of attention from the design world for our compelling creations, and from the tech world for our patented Plukka Value Proposition, but to get this recognition from an institution who, like Plukka, brings buying and manufacturing communities together, is truly an honour,” Hill added. Plukka co-Founder and CEO Joanne Ooi Plukka.com features made-to-order in-season designs Jewellery pieces available on Plukka.com