JNA Awards 2012 Jewellery Industry Best Practices

55 JNA AWARDS 2012 Lukfook Jewellery Garden, the company’s jewellery processing plant in Panyu, Guangdong, is currently undergoing the second phase of expansion. Upon completion, it is expected to double the plant’s production capacity. Retail excellence Being one of Hong Kong’s most successful home-grown brands, Lukfook is recognised globally for its achievements in one of the most competitive industries. The company was the only Hong Kong-based jewellery retailer named as one of “Asia and The Pacific’s 200 Best Companies with Annual Sales Revenue Under US$1 Billion” by Forbes magazine in 2005. In 2011, Lukfook received the “Hong Kong Awards for Industries: Customer Service Award 2011” from the Hong Kong Retail Management Association, as well as the “2011 Outstanding Quality Tourism Services (QTS) Merchant Award” and the “10-year QTS Merchant” from the Hong Kong Quality Tourism Services Association (HKQTSA). It was also named the “2012 Most Popular QTS Merchant Award (Online Voting) – Shop” by the HKQTSA. Lukfook was also the recipient of the “Caring Company 2011/12 Logo” by the Hong Kong Council of Social Service for its long-term contribution to society and corporate social responsibility programmes during the year. Smart technology Lukfook uses technology to improve operational efficiency and enhance the quality of customer service. In 2011, it launched a real-time sales monitoring tool on smartphones. This allows the management to keep track of the real-time sales performance of the group’s outlets anytime and anywhere. The data may also be accessed from desktop computers. The company has an online procurement system, which enables more than 920 retail outlets to electronically place their orders and arrange for the delivery of the goods. Users may also use the system to track their orders, and view images and 360-degree videos of jewellery pieces. Lukfook’s tech-savviness benefits its retail clients. The company said it is the first jewellery retailer to launch a smartphone app that provides up-to-date gold jewellery prices, enabling its clients to keep track of any gold price movements. The group also set up a Gold Price Index on the wedding portal, “wedding.esdlife.com, ” a government-run all-in-one portal. William Wong Wai Sheung, chairman and CEO of Lukfook Group Jewellery pieces by Lukfook (top and bottom) One of Lukfook Jewellery’s stores in China