JNA Awards 2012 Jewellery Industry Best Practices

44 JNA AWARDS 2012 Kashi Jewellers Kashi Jewellers started out as a retail store founded by the late Shri Keshav Nath Kapoor in 1955. From those humble beginnings, the House of Kashi has evolved into a fully integrated high-end jewellery conglomerate with a long list of accolades and innovations to its name. Headquartered in the Northern Indian city of Kanpur, the ISO 9001-certified company remains a family-run business, headed by Chairman Rajan Kapoor, with impressive achievements in the country’s jewellery retail, manufacturing and export space. Kashi Jewellers Vice President Shreyansh Kapoor said: “The House of Kashi has always been a leader in quality, purity and value. We believe that transparency builds trust. Hence we have complete transparency in all levels of business, right from manufacturing to retailing and exports.” Design connoisseur Kashi Jewellers boasts the largest jewellery showroom in the Indian states of Uttar Pradesh and Uttarakhand. It sells an extensive range of gold, diamond, coloured gem and kundan jewellery. It is also the only De Beers’ recognised retailer to stock Forevermark Diamonds in the two Indian states. An emblem of tradition and quality, Kashi Jewellers is committed to offering the best in design, craftsmanship and service. It prides itself on designing all its diamond jewellery pieces at its in-house design centres and then producing these at its state-of-the-art manufacturing facilities in Kanpur and Kolkata. In recent years, Kashi Jewellers has been sharing the creative process with its customers through its “Imagination to Reality” service. At the Kashi Jewellers showroom, clients collaborate with the company’s designers, all of whom are certified by the Gemological Institute of America (GIA), on the design of their personal jewellery piece. The designs are rendered on computer using Computer Aided Design (CAD), with the client fully involved in the choice of diamonds and coloured stones used in the piece. Kashi Jewellers’ factory produces the approved design and the final product is delivered to the customer. Category: 3 Decades of Excellence Country/Region: India