JNA Awards 2012 Jewellery Industry Best Practices

34 JNA AWARDS 2012 Dharmanandan Diamonds Pvt Ltd Categories: 3 Decades of Excellence Employer of the Year Manufacturer of the Year Country/Region: India More than 30 years since its founding, Dharmanandan Diamonds Pvt Ltd continues to demonstrate the same heartfelt passion and commitment that it has for a business that celebrates enduring love and romance. “We have not lost sight of the core corporate values upon which Dharmanandan was built, and these are excellence in innovation, manufacturing and talent management,” said Sutariya Vipul, marketing head of Dharmanandan Diamonds. A DTC Sightholder, the company operates a high-tech manufacturing facility occupying an area of more than 275,000 square feet in the diamond manufacturing centre of Surat, the commercial hub of the Indian state of Gujarat. With about 6,000 well-trained employees, it produces approximately 500,000 carats of polished diamonds annually, ranging from 0.01 carat to 5 carats in D-M colour and IF-I3 clarity, and a broad range of diamond jewellery. The company has a strategic marketing network spread across four continents, with sales and marketing offices in India (Mumbai, Hyderabad, Bangalore and Chennai), Hong Kong, Antwerp and New York – all of which are complemented by an online sales platform that is backed by a 24-hour customer service hotline. Dharmanandan is shortlisted for three categories in the inaugural JNA Awards, namely 3 Decades of Excellence, Employer of the Year and Manufacturer of the Year. “This recognition means a lot to the entire Dharmanandan family,” Vipul said. “To be recognised as one of the world leaders in the diamond manufacturing sector by a prestigious judging panel inspires us to push the boundaries of excellence further and deliver unequalled quality service to our customers. This initiative will also have a positive impact on the jewellery industry since it promotes best business practices in the trade.” Operational excellence Dharmanandan’s customer-centric approach to business has been critical to its success. Every aspect of the company’s business strategy – from human resource