JNA Awards 2012 Jewellery Industry Best Practices

33 JNA AWARDS 2012 Chow Tai Fook’s subsidiaries, adhere to DTC’s best practice principles, which cover business, social and environmental responsibilities, together with mining standards. The company also supports industry charitable causes such as the Diamond Empowerment Fund, which aids education initiatives, sustainable economic growth and social change in diamond-producing countries, and the China Charity Federation, a nationwide non-governmental organisation that supports relief efforts in Mainland China. The spirit of volunteerism is very much alive at Chow Tai Fook. The company has more than 400 volunteers who support charity events such as the Po Leung Kuk Charity Walk and the Oxfam Rice Charity Sale. Staff engagement Chow Tai Fook’s people-oriented approach to business is one of the drivers behind its success. The company provides customised training programmes for its staff, from senior managers and frontline staff to back-office employees. It also offers a clear career path with promotion opportunities. Many Chow Tai Fook top managers have been with the company for more than two decades and they worked their way up through the ranks. Their deep understanding of the business and the importance of quality customer service, developed through years of experience at Chow Tai Fook, further enhances the retailer’s competitiveness. “Our core management team members have worked seamlessly and efficiently in developing and executing our expansion plans over the years,” the retailer said. Jewellery pieces by Chow Tai Fook