JNA Awards 2012 Jewellery Industry Best Practices

30 JNA AWARDS 2012 Chow Tai Fook Jewellery Co Ltd Chow Tai Fook Jewellery Group Limited, the world’s largest jewellery retailer by market value, continues to raise the bar of excellence and creativity in the gemstone and jewellery industry. The leading jeweller in Mainland China, Hong Kong and Macau is shortlisted for four categories in this year’s JNA Awards: (1) 3 Decades of Excellence, (2) Brand of the Year, (3) Employer of the Year and (4) Retailer of the Year. “We are pleased and excited to be shortlisted in four categories. We have devoted more than 80 years to best business practices, with ‘sincerity • eternity’ at the core of our corporate values,” said Kent Wong, managing director of Chow Tai Fook Jewellery Group Limited. “The JNA Awards presents a valuable opportunity for the jewellery trade to work together and enhance industry standards,” Wong continued. Success story The Chow Tai Fook brand is renowned for its integrity and authenticity, and its jewellery collections are prized for their design, quality and value. Its principal products are mass luxury and premium high-end jewellery including gem-set jewellery, gold items, platinum and karat gold products and watches. The Hong Kong-listed company has an extensive retail network, with more than 1,600 points-of-sale (POS) in Greater China, Singapore and Malaysia. The group has a vertically integrated business model, which allows it to monitor the whole manufacturing process from raw materials procurement, design, production, to marketing and sales through its extensive retail network. Categories: 3 Decades of Excellence Brand of the Year Employer of the Year Retailer of the Year Country/Region: Hong Kong