JNA Awards 2012 Jewellery Industry Best Practices

8 JNA AWARDS 2012 Chow Tai Fook Jewellery Group Limited is a leading jeweller in Mainland China, Hong Kong and Macau. The Company was listed on the Main Board of The Stock Exchange of Hong Kong in 2011. Its principal products are mass luxury and high-end luxury jewellery products including gem-set jewellery, gold products, platinum/ karat gold products and watches. The Group’s iconic brand “Chow Tai Fook” and long-standing history of over 80 years of operations represent key competitive advantages of its business. The Chow Tai Fook brand is recognised for its trustworthiness and authenticity, and its products are known for their design, quality and value. The Group has an extensive retail network, with over 1,600 points of sale in Greater China, Singapore and Malaysia. It also has an e-commerce presence. The Group has a sophisticated vertically integrated business model that gives it effective and tight control over its processes from raw material procurement to design, production, marketing and sales through its extensive retail network. A Chow Tai Fook Jewellery Flagship Store at the K11 Mall A Chow Tai Fook Jewellery boutique at the iSQUARE Mall in Tsim Sha Tsui, Kowloon