FOCUS 焦点 10 | JNA September/October 2024 Favoured for its rich, warm colour and regal appeal, yellow gold has been taking the luxury world by storm. It has dominated fashion runways since the start of the year, with designer brands offering an assortment of mustard-yellow dresses and accessories in their latest collections. The trend has inevitably trickled down to fine jewellery circles as evidenced by a resurgence in demand for yellow gold jewellery. Among the most influential proponents of yellow gold jewellery are major houses who are redefining modern appreciation for the prized metal. In the Flames Chapter of Tiffany & Co’s Blue Book 2024: Tiffany Céleste, yellow gold is a critical component that evokes imagery of solar flares and fiery colours. Yellow gold is also a key element in Messika’s Midnight Sun campaign and in iconic collections from Cartier, Piaget and Boucheron, to name a few. Jewellery manufacturers interviewed by JNA are attesting to this renewed fascination for yellow gold in the trade. Colour of affluence Valenza-based Giloro’s Pierpaolo Cervetti said yellow gold is making a strong comeback this year, following a stellar performance of pink gold. The company, which specialises in 18-karat gold jewellery, mainly sells to Asia and Europe. Giloro’s expertise in yellow gold jewellery manufacturing took centre stage with the launch of its Moonscape Collection earlier this year. Cervetti said, “We use top-quality diamonds of G-H colours and VS clarity grades to add more sparkle to our one-of-a-kind collections.” The challenge, however, is how to grow the business continuously and consistently amid ongoing uncertainties, he noted. | Bernardette Sto. Domingo 杜明高 and Sharon Kwok 郭芷雯 | The market’s fascination for yellow gold jewellery is gaining steam, leading to a surge in fine jewellery collections that pay homage to the beloved metal’s inherent opulence and versatility. Historically high prices, meanwhile, are reinforcing gold’s monetary worth among value-seeking consumers. 市场对黄金首饰 的需求日趋炽热，珠宝商也乘胜追击，推出琳瑯满目的高级珠宝 系列，向这种贵金属固有的华丽和多功能性致敬。同时，金价攀 上历史新高，也巩固了黄金在追求价值的消费者心目中的地位。 of jewellery Golden era 黄金首饰时代
RkJQdWJsaXNoZXIy NjAxOTU=