Lab-grown diamond jewellery brand Smiling Rocks is now a member of the Responsible Jewellery Council (RJC). 

“We are incredibly proud to join the most renowned organisation championing ethical and responsible practices in the diamond and jewellery world,” said Zulu Ghevriya, CEO and co-founder of Smiling Rocks. “Being one of the first lab-grown diamond jewellery brands to become an RJC member is a testament to our unwavering commitment to sustainability and transparency.”

According to the company, it remains dedicated to advancing its sustainability journey, continuously striving to uphold the highest standards of integrity and environmental responsibility, it added.

Established in 2019, Smiling Rocks is based in New York and has a presence in key markets around the world.