Hong Kong retailer Chow Tai Fook Jewellery Group has named Gabriela Ferreira as general manager, International, to lead the group’s strategic growth in Southeast Asia and other international markets. 

Reporting directly to Chow Tai Fook Managing Director Kent Wong, Ferreira is responsible in building a team in Singapore to support business expansion in the Southeast Asian region. 

Ferreira, who previously served as general manager for Southeast Asia and Oceania of luxury house Loewe, is further tasked to enhance brand desirability and identify new point-of-sale (POS) opportunities for Chow Tai Fook. She will also oversee the group’s product mix and direct retail, wholesale and travel retail channels in Southeast Asia and internationally.

According to the jeweller, this newly created role supports its goal to deepen its footprint in core overseas markets and amplify the brand’s global visibility. 

The group is eyeing growth opportunities in Southeast Asia, driven by the growing middle-class segment, projected regional economic growth, recovery in tourism and sustained demand for jewellery.

Specifically, Ferreira will drive expansion of Chow Tai Fook’s retail network in popular tourist destinations and in areas with solid understanding and appreciation of Chinese culture.

Chow Tai Fook has seven POS in Singapore, seven in Malaysia, three in Thailand, two in the Philippines, two in Vietnam and one in Cambodia as of June 30 this year. Additionally, the group has two POS in Japan, seven in Korea, two in Canada and one in the US.