Danish jeweller Pandora is eyeing stronger revenues moving forward, buoyed by effective branding strategies that continue to drive growth.

The company recently upgraded its growth guidance to 9 per cent to 12 per cent from 8 per cent to 10 per cent previously.  

Pandora President and CEO Alexander Lacik stated, “Our strategy continues to take Pandora to new heights despite general consumer spending being somewhat sluggish. We have successfully started the journey to make Pandora known as a full jewellery brand, and our results show that consumers like what they see.”

The jeweller reported a robust second-quarter performance: Organic growth was 15 per cent, comprising of like-for-like (LFL) growth of 8 per cent and network expansion of 6 per cent

Like-for-like is a way for companies to measure growth by comparing sales results from different periods.

According to Pandora, LFL growth in key European markets remained solid at 10 per cent, the US at 5 per cent while other markets sustained double-digit growth of 13 per cent.

“The Pandora brand keeps strengthening. This leads to higher traffic into the stores and drives revenue growth,” the company said.

In its earnings report, it also cited continued investments across the value chain to drive brand desirability and transform the perception of Pandora into a full jewellery brand. This included fresh marketing campaigns and collections.

The brand also opened its first global flagship store in Copenhagen, which is also its largest store to date globally.