The Natural Diamond Council (NDC) is partnering with eight major diamond manufacturers and a brokerage firm to further advance its natural diamond initiatives.

The strategic partnership between NDC and Shree Ramkrishna Exports (SRK), Hari Krishna Exports Pvt Ltd (HK), Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex and Shivam Jewels is aimed at accelerating growth in the natural diamond industry through increased investments in marketing and promotion. Diamond brokerage and consultancy firm Bonas Group is also joining the alliance.

NDC CEO David Kellie highlighted the values shared by these diamond producers as Responsible Jewellery Council members, adding that each offers a unique and powerful story to be told to the broader industry. Kellie added, “Together with our retail partners, we look forward to raising consumer awareness of the positive impact of the natural diamond industry throughout the value chain.”

According to NDC, these diamantaires’ expertise in compliance, ethical sourcing and business practices, and transparency complements values that are becoming increasingly important to today’s consumers. NDC said it will also work closely with each partner on content creation.