Jewellery retailer Pandora is setting up a New York office within the year to support the brand’s long-term growth strategy in the US market.

The company aims to recruit top talent through the New York hub as it eyes to increase its market share and double its revenues in the US. Pandora’s US business generated more than US$1 billion in sales in 2021. 

The Manhattan office, which opens temporarily in September 2022, will become a permanent space in 2023 and will support approximately 150 fulltime corporate employees. 

“New York is the largest commercial market in the US and one of the largest commercial markets in the world, attracting leading talent that will strengthen our brand as we continue to deliver on our business strategy,” shared Luciano Rodembusch, president of Pandora North America. 

Pandora is also looking at further bolstering its investment in New York’s retail industry by expanding its existing business footprint, which includes nine stores across Manhattan, Brooklyn, Queens and the Bronx.

Pandora’s North America Hub in Baltimore and Logistics Center in Columbia, Maryland will remain open and integral to business operations, the jeweller said. Pandora also launched a global Digital Hub in London earlier this year.