Sarine Technologies Ltd has appointed Matthew Tratner as general manager and vice president of its North American operations where he is tasked to further drive the company’s retail-focused products and services in the US market. 

Tratner was formerly director for Global Business Development at the Gemological Institute of America where he had led the institute’s diamond origin traceability programme and other projects. His professional experience in the jewellery industry spans almost twenty years and encompasses project development, manufacturing, marketing, retail sales, e-commerce and publishing. 

David Block, CEO of Sarine, said Tratner will help propel Sarine’s retail-aimed technologies and traceability solutions to the forefront of the US retail market and create a new level of consumer experience and confidence. “Matthew is joining at the perfect timing as the US market is going through a transition, as it appreciates the crucial part technological and digital solutions play in today’s rapidly changing retail environment,” added Block.

Tratner will be based in New York City at Sarine’s North American Headquarters.