The global jewellery community’s enhanced digital platform has gone live today with better functionality, more engaging showrooms and a fresh look.

An online hub that amplifies the reach of Informa Markets Jewellery’s physical fairs and virtual events, JewelleryNet offers an omnichannel opportunity for wholesale product sourcing. With its online showrooms, product filtering options and networking functions, the platform allows trade professionals to discover thousands of products, make better-informed decisions and connect with suppliers from anywhere in the world.

The revamped digital platform is at the heart of Informa Markets Jewellery’s omnichannel vision for the jewellery and gemstone community. “If there is one thing that we have all learned from the pandemic, it is that a physical-digital approach to sourcing and selling is more important than ever to those who want to better position their business for the future,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.

“The new JewelleryNet offers buyers an efficient way to discover more products and vendors. They may search by product category and attributes, as well as connect and schedule one-on-one meetings with suppliers – online or offline at our physical shows. Overall, it makes product discovery easier for our B2B buyer community.”

The newly improved platform offers multiple benefits to professional buyers:

• Search products and suppliers by using a three-level product categorisation and multiple category-specific attributes for a positive product discovery experience. These search functions are carefully set by Informa Markets Jewellery, which has decades of expertise in the jewellery events industry
• Find out more about their shortlisted suppliers by viewing their comprehensive company profile page, where vendors may upload brochures, images and videos, and add as many team members as they wish to interact with customers. The profile page serves as a rich marketing tool for suppliers, while giving buyers insights into vendors who could potentially be a good fit for their sourcing requirements
• Contact suppliers by using the “Message” function, schedule video calls or face-to-face appointments during Informa Markets Jewellery’s physical shows with the “Meet” feature or engage with prospective suppliers within the platform by clicking on the “Connect” button
• Explore virtual showrooms packed with products in greater detail with the aid of high-resolution images, zoom-in capabilities and videos. The platform allows suppliers to upload an unlimited number of products to their showrooms, and post up to 10 images plus a video for each product. Vendors may also adjust their “visibility” settings (public, community/registered users or connections) in the showroom and on the product level, and set price visibility separately
• Easily access Premium suppliers’ curated “Collections” and “Brands.” The upgraded platform allows suppliers to group products into different “Collections” to match their marketing strategies, which may be updated at any time, and showcase products under their different “Brands”
• Check out the most popular product searches of their peers and instantly view the latest product uploads and updated showrooms on the home page
• Join targeted, time-boxed digital events throughout the year to meet and interact with a curated selection of exhibitors based on popular product categories, themes or sourcing destinations

JewelleryNet serves as a bridge to Informa Markets Jewellery’s portfolio of physical fairs and digital events.

“To exhibitors, this means being in front of as many customers as possible all year round while drumming up excitement for their new products as they gear up for our physical shows. To trade buyers who prefer to do business face to face and have the option to travel, JewelleryNet can give them the head-start that they need to prepare for a more successful product discovery and wholesale sourcing experience the moment they step foot on the show floor,” Lau added.

JewelleryNet continues to host JNA Publications and News produced by Informa Markets Jewellery’s professional media team, as well as the Trade Fairs calendar and Knowledge Community space, which offers access to the group’s webinars, trade talks and signature content.

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