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The World Gold Council (WGC) and the Gem & Jewellery Export Promotion Council (GJEPC) have inked an agreement aimed at promoting the versatile and contemporary appeal of gold jewellery to bolster demand from younger Indian consumers.
The deal stipulates the funding by both agencies of a multimedia marketing campaign to increase awareness and relevance of gold jewellery in India, particularly for millennials and Gen Z buyers.
WGC’s 2020 Retail Gold Insights report on Indian Jewellery revealed that although young women are active gold jewellery consumers, with 33 per cent of Indian women aged 18 to 24 years buying gold jewellery in the 12...
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