Luxury sector specialist Carla Liuni is joining Pandora as chief marketing officer where she is tasked to lead global marketing and brand-building initiatives. 

Liuni, formerly vice president of global marketing and communication at Bulgari, will report to CEO Alexander Lacik and serve on Pandora’s executive leadership team.

She will join Pandora in March 2020 while current interim CMO Jesper Damsgaard will transition to a new role after a handover, according to Pandora.

“As part of our turnaround programme, we are significantly stepping up our marketing investments and have just relaunched our brand to improve relevance for consumers. Carla has a unique profile which combines mass-market brand building with the ability to create the aspirational and desirable worlds of luxury goods,” noted Lacik.