This article first appeared in the JGW 2025 Show Daily by JNA, September 18 edition.

Jewellery & Gem WORLD Hong Kong (JGW) 2025 has lined up several attractions to expand business prospects beyond sourcing options.

Sublime Shine: Metal Innovations in the Art of Jewellery, at Booth 3M260 of the Hong Kong Convention and Exhibition Centre (HKCEC), showcases innovations in gold, platinum, silver and other metals fundamental to fine jewellery creation. Organised by Informa Markets’ Jewellery & Gem Knowledge Community, the special exhibit is supported by Industry Partners, the World Gold Council (WGC) and Platinum Guild International (PGI).

JGW 2025 also features an expanded gold jewellery zone, which includes WGC’s first-ever Hard Pure Gold Pavilion with 14 gold jewellery manufacturers from China.

For its part, the Platinum Jewellery Pavilion organised by PGI houses six platinum jewellery companies from India and China, who are making their maiden appearance at the show.

The ASEAN Gems and Jewellery Trade Association (AGJA) Conference will be held this morning from 10:30am to 1:00pm at The Stage in the Grand Foyer of HKCEC. This milestone event is jointly organised by AGJA and the Hong Kong Jewellery and Jade Manufacturers Association (HKJJA), which is celebrating its 60th anniversary this year. ASEAN stands for the Association of Southeast Asian Nations.

The conference will be followed by the second session of the show’s Sustainability Heroes Panel Series. Taking place from 2:30pm to 3:30pm, the “Luxury Meets Responsibility: Evolving Consumer Values in Fine Jewellery” panel discussion features winners and finalists of the Sustainability Awards 2025 by JWA (Jewellery World Awards).

Solid turnout

According to Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery, the first two days of JGW at AsiaWorld-Expo saw an increase in visitor numbers, compared to last year.

“Figures indicate the strong return of buyers from China. Exhibitors also report a more diverse group of international visitors at this year’s show. For instance, they mentioned seeing more Russian buyers as well as European visitors from countries such as France and Italy,” Lau shared.

Visitor pre-registrations from the US were however down, given current geopolitical tensions and tariff uncertainties.

Noting that many members of the gem and jewellery trade aim to diversify their markets, Lau said, “Part of our role is to help the industry explore new markets. The ‘Belt and Road’ countries, along with ASEAN, are relatively more stable in the political and economic sense and offer better environments to help business thrive at present.”

Click here to view the JGW 2025 Show Daily by JNA.