Diamonds in mesmerising pinks, blues and yellows, among other fancy colours, are set to dazzle professional trade buyers at this year's edition of Jewellery & Gem WORLD Hong Kong (JGW).

US-based LJ West Diamonds Inc will showcase its decades-long expertise at the fair with its latest fancy colour diamond jewellery collection. The company will exhibit at the Hong Kong Convention and Exhibition Centre from September 17 to 21, 2025.

Founded by designer Lawrence J. West in the late 1970s, LJ West has established a global presence, with offices in Hong Kong, the United Kingdom and Australia. 

Several LJ West creations are expected to turn heads at the show, including an exquisite three-stone diamond ring in platinum and 18-karat gold. The ring is adorned with a 1.5-carat radiant-cut internally flawless fancy intense blue diamond, flanked by two purplish-pink diamonds weighing a total of 1 carat. 

The company’s collections feature some of the most extraordinary natural fancy colour diamonds, including pink, blue, yellow, green, orange, purple and red. 

Meanwhile, Terra Company of Hong Kong will shine the spotlight on its expansive range of fancy colour diamonds at the AsiaWorld-Expo from September 15 to 19, 2025.

“Each ethically sourced gem boasts intense hues – vivid yellows, deep blues and rare pinks – certified for quality and brilliance,” Terra Company said. “Perfect for luxury jewellery investments, our diamonds combine exclusivity, beauty and unmatched value.”

Also on offer at its booth will be salt and pepper diamonds, black diamonds and rose-cut diamonds.

Click here to register for JGW 2025.