The ultimate expression of eternal love, diamonds are seeing solid demand even in the midst of a pandemic, a major diamond manufacturer said recently.

“There may have been a slowdown in economic activities worldwide due to the pandemic but the value of deeper and long-lasting symbols of love remains. This is more apparent and meaningful now post-lockdown,” according to SRK. “Our bigger-sized diamonds are experiencing high demand currently. We have also seen growth in our online business.”

Currently exhibiting at Jewellery & Gem Digital World, which will run through October 29, SRK offers diamonds in sizes ranging from 0.30 to 30 carats, in D-Z colours and in almost all clarities and shapes. The diamond manufacturer’s e-commerce platform has a 75 percent success rate when it comes to closing “blind sales” online, the diamond specialist reported.

Sharing its observations on the global diamond market, SRK said demand is gradually picking up although the Indian market has yet to see a full-fledged revival. Polished goods preferred by US buyers are moving steadily, it added.

“We are seeing global demand for our diamonds, especially from wholesalers of natural gems,” the company said. “Thus, the situation is progressing back to near normalcy. We are also seeing more and more virtual businesses as our customers are unable to travel to India easily.”