Veata (Shenzhen) Jewellery Co Ltd is bringing its latest collection of diamond rings at the September Fair. The company said more than 50 new designs have been added to its product portfolio.

“We launch new designs and collections every year at the September Fair. This show gives us a good opportunity to showcase our latest designs to existing and potential clients,” the company said.

Veata wants to attract more buyers, particularly wholesalers and retail chain stores, from Asia Pacific, Europe and the US.

“Every year, our company focuses on developing fresh designs that consistently adhere to our classic and timeless design philosophy. We are also keen on observing market trends to make sure our new collections are also fashionable,” the China-based jeweller said.

Veata specialises in producing bridal jewellery including engagement and eternity rings, wedding bands, pendants and earrings. It also manufactures custom-made pieces.