This article first appeared in the JNA July/August 2025 issue.

The first quarter of 2025 witnessed sustained demand recovery across premium product categories, especially white and golden South Sea pearls. This resurgence in demand was most telling during pearl auctions, according to Rio Pearl Director Terence Lee.

The company’s February 2025 auction soared past expectations, with 98 per cent of white pearls selling at healthy prices and buyer attendance returning to nearly 80 per cent of levels typically seen during peak seasons.

“This stellar performance highlights renewed interest and confidence in quality pearls, where demand continues to be steady,” remarked Lee.

Strong and sturdy

South Sea pearl production and demand stabilised following years of global uncertainties. This is reflected in pearl auctions across Southeast Asia and Japan, with demand for and prices of high-quality white and golden pearls remaining steady or increasing.

A key growth driver for South Sea pearls, specifically the golden variety, is how they resonate with prevailing trends, explained Lee. He said fashion and consumer preferences significantly influence sales of golden South Sea pearls, making them a dynamic product in the luxury market.

“What excites us is strong demand — we sold every single harvest of golden South Sea pearls within the quarter,” shared Lee. “This is encouraging and shows growing appreciation for their rarity, beauty and timeless elegance.”

The gradual return of international buyers and collectors who are looking for “natural luxury” also contribute to growth as do improved attendance at live auctions and trade events, which signals renewed energy in the pearl sector.

In response to improving market sentiment and preference for premium pearls, Rio Pearl is expanding its farm operations in Myanmar to boost pearl cultivation.

Rio Pearl unveiled Myanmar's first top-quality white South Sea pearls last year, gaining significant attention in the trade. Lee stated, “We are setting ambitious goals for our harvest, aiming to achieve a 50 per cent yield of white pearls in our annual production.”

The company is also eyeing to increase its annual yield by an additional 20 per cent compared to the previous year and strive for a balanced harvest colour ratio of 50 per cent gold and 50 per cent white pearls.