This article first appeared in the JNA July/August 2025 issue.

Demand for higher-quality pearls is on the rise in China despite prevailing economic uncertainties, with the first half of 2025 witnessing gradual recovery in the pearl trade from the lows of 2024.

According to Zhan Weijian, chairman and general manager of Hong Kong Edison Pearl Co Ltd, pearl prices in general are stabilising after an unprecedented surge in 2023 while prices of low-quality commercial-grade pearls are declining.

“There was strong demand for pearl jewellery as gifts during the Mother's Day celebration and the 520 Festival in May this year,” revealed Zhan. “Two pivotal factors supporting the growth of Edison Pearl this year are the surging demand for high-quality pearls and the growing number of younger consumers.”

Solid demand

According to Zhan, pearl jewellery consumption in China today is fuelled by millennials, middle-class consumers and “sophisticated mothers,” who he described as discerning individuals who value fashion, style and quality.

“These buyers seek personalised and affordable luxury jewellery,” he noted. “Edison Pearl’s signature large, round pearls in a palette of colours ranging from classic whites to vibrant hues perfectly meet their needs.”

In 2025, top-selling items for Edison Pearl include unconventional baroque pearls as well as large-sized purple and pink pearls.

Meanwhile, modern and versatile jewellery designs that combine pearls with precious metals, crystals and diamonds, have likewise emerged as popular choices.

In light of heightened consumer awareness and preference for responsibly sourced or made products, the company is continuously developing sustainable pearl farming practices. It also put up a solar power system in Nanjing, among other initiatives, according to Zhan.

“We are focusing on further enhancing the quality of our pearls through innovative farming techniques to adapt to an evolving market while maintaining our competitive edge,” he said. “We, together with our international peers in the pearl trade, strive for growth to propel the sector forward.”