This article first appeared in the JNA May/June 2025 issue.

Japan Jewellery Fair 2025 is set to dazzle buyers with its design-centric display of fine jewellery alongside events that offer industry insights and examine trends in Japan's jewellery trade. 

Exquisite fine jewellery pieces are taking centre stage at Japan Jewellery Fair 2025 (JJF), which is scheduled for August 27 to 29, 2025 at the Tokyo Big Sight Exhibition Centre.

The fair, renowned as the largest B2B jewellery
exhibition in Japan, is organised by Informa Markets in partnership with the Japan Jewellery Association (JJA).

According to the organisers, the show will offer a diverse array of jewellery collections to meet buyers’ year-end sourcing needs. Japan’s exceptional craftsmanship and innovative designs are poised to captivate both domestic and international buyers alike.

Some highlights of the fair are Eiko Watch Co Ltd’s fine jewellery collections by local designers; Tokyo Kiho’s extensive range of coloured gemstone and diamond jewellery; and Nagahori Corp’s premium-quality pearl jewellery, among others.

There will also be a fashion show in collaboration with the Dressmaker Academy Alumni Association in Japan. Scheduled for August 28, the event will showcase jewellery pieces alongside outfits curated by graduates of the Dressmaker Academy and renowned dye artist Toko Ninomiya, who serves as the alumni association's chairman.

Meanwhile, the JJA Jewellery Design Awards 2025 ceremony is taking place on August 27. The Awards is aimed at celebrating talented jewellery designers and their outstanding masterpieces, which will be on display at JJF.

Seminars on the latest jewellery trends and market opportunities are also scheduled to be held on the sidelines of the fair. Industry leaders will share their insights on growth prospects and strategies in Japan’s jewellery sector. “JJF 2025 is not just a trade show – it is an immersive experience in the industry. JJF 2025 offers an ideal platform for retailers, wholesalers and manufacturers to connect and engage in strategic collaborations,” organisers said.