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By Bernardette Sto. Domingo •
April 26, 2022
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The fifth generation of Youssoufian jewellers is leading the family legacy to greater heights amid an increasingly evolving and sophisticated consumer market.
Rubellite and emerald necklace by Michael Youssoufian Ltd
Emerald earrings by Michael Youssoufian Ltd
Jade earrings by Michael Youssoufian Ltd
Invoice and jewellery box dating back to June 17, 1935
Youssoufian jewellery shop on Rue Cherif Pacha, Alexandria, Egypt. The shop was in operation from 1935 to 1960.
Michael Youssoufian fondly recalls a recent trip to Alexandria, Egypt where he retraced his family’s storied past as jewellers to the imperial family and other influential personalities. What he found were treasures on their own: Invoices and other documents dating back to the 18th century.
The documents chronicle the enterprise’s dazzling journey as one of the most celebrated jewellers around the world. According to Michael – a fifth-generation Youssoufian jeweller – the Youssoufians who originated from Armenia, established the business in the 1800s. Among their clients were the society’s elite and powerful including King Farouk of Alexandria.
Today, Michael’s ties with the...
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