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For a jewellery retailer, capturing the attention of passersby is visual merchandising. That crucial second when people see a display window determines if they would stop and look, or walk on by. What is the secret to creating captivating jewellery window displays?
Visual merchandising involves the creation of attractive display windows for retail stores. This may include using themes linked to special occasions or marketing tactics to heighten brand awareness. The work of an excellent visual merchandiser makes a huge difference to retailers.
The retail landscape is constantly changing. There could be fewer stores in the future due to a number of reasons: Declining interest in mass consumption, the economic situation and the omnichannel revolution.
At present, stores face the challenge of satisfying the needs of today’s discerning clients.
Dazzling displays
A jewellery store’s window display has to tell a story. It needs to show the...
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